Redefining African fashion
An New Editorial Voice
in Europe
Africa Color is a fashion brand proudly rooted in African heritage and driven by a modern vision. Based in Europe, the brand celebrates identity through vibrant, statement pieces that honor tradition while embracing the now.
It is not just a brand — it’s a platform of representation, pride, and power, where African fashion speaks in its own voice, beautifully and boldly.
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A Refined Identity
We began by refining the logo — keeping its original structure but removing a non-essential element to achieve a cleaner, more contemporary look that better reflects the brand’s vision.
Highlighting Heritage
Next, we redesigned Instagram Highlights using African fabric textures as visual anchors. This not only brought cultural richness to the forefront, but created instant recognition and cohesion across the brand’s digital space.
Editorial Shift
We transformed the brand’s content approach, crafting posts with an editorial edge — bold headlines, clean layouts, and high-impact visuals that reposition Africa Color in a more aspirational and fashion-forward context.
TikTok as a future step
We’re building a strategy that celebrates African style through movement, storytelling, and tradition — from fabric dances and behind-the-scenes tailoring, to style diaries that come alive in motion.
